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Always Madeira
One of our jeep safari vehicles

About us

Always Madeira was established in 2022 with the objective and dedication to exhibit the finest and the real Madeira, offering private tours for customers who prefer to stay away from large groups and numerous passengers per vehicle.

The stunning mountains, cliffs, waterfalls, and forests make Madeira one of the best holiday destinations in the World. That's where we come in and we strive to show you the best the Island has to offer and see on our private tours.

Everyone has the opportunity to see and know the Island in great detail, our tours are designed to accommodate all ages while exploring the best of Madeira has to offer. With various options available, from the most popular one to the least sought making all experiences different and recommended.

We describe ourselves as a young and dynamic team who will share our passion for Madeira through the beautiful sights and from many stories during the tours. Experience Madeira with us, where we focus on discovering our hidden gems, history, gastronomy, traditions, and much more, and you will become acquainted with the island as if you were a local.

Our local guides are knowledgeable and experienced and a few have more than 20 years of experience in a company that was pioneered during the time we were there, Sr José Luís Marrucho de Jesus was the owner provided us with training and the opportunity to start doing. He will always be such a lovely and special person and for that, the best tribute we could do was to fully recover his favorite 4x4, the Portuguese Umm Cournil. What began as a sporadic service has now become a pure passion, and one of the most fulfilling and beautiful jobs in the world.

By using 4x4 vehicles to explore and traverse old and off-road trails, we can show you breathtaking landscapes and experiences that few can, places that will leave you forever. We have consistently taken great care of our 4x4 vehicles to provide the comfort and safety that you seek and deserve.

This is us. Our commitment to provide with excellent service means we will continue learning every day with the best customers in the world sharing our unique identity. We invite you to join us and prepare for an incredible and unforgettable journey that won't let you down.

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Edgar Silva - (Owner & GM - Always Madeira)

Registered office

  • Moradias Central Village
  • Estrada do Aeroporto n° 63
  • Casa H 9125-083
  • Santa Cruz, Madeira, Portugal

License N°

  • RNT AAT 28/2022
  • Authorized activities: All-terrain tours
  • (moto, moto4, 4x4 vehicles, kartcross and similar)
  • Issued by the Portuguese Tourism authorities

Madeira Island Tours

Taking you to the most stunning locations